“How much is a website?” is as broad as “how much is a car?”. When two quotes that look the same differ widely, the gap is usually in the invisible items. Compare quotes on these points.
Template or custom design?
Templates are fast and cheap but look like thousands of other sites and carry heavy code. Custom design is drawn for your brand; it loads faster and sticks in memory.
Who writes the content?
Text and photos are missing from most quotes, yet text is what Google reads. Agree up front who prepares the content.
Is SEO included?
Titles, descriptions, structured data, sitemap, speed and Search Console setup. Without them the site is pretty but invisible.
How many languages?
In Cyprus English is almost mandatory. If the second language isn’t marked correctly, Google treats the pages as duplicates.
Mobile speed
Most visitors come from phones. A site that loads slowly on a phone loses both customers and rankings.
Hosting, domain and email
These are yearly costs. Check whose name they’re registered in; the domain should always be in yours.
Maintenance
Ask whether there is a monthly plan for updates, backups and small changes.
Get these seven items written down one by one. A quote that looks cheap often turns expensive once the missing items are added.